The Sensory Nervous System Essay Example | Topics and Well Written Essays - 500 words

The Sensory Nervous System - Essay Example The basic unit of the entire nervous system is the neuron. The neurons themselves have three parts 1) the dendrite-which receive message impulses from other cells and transmits it to the cell body 2) the cell body 3) the axon-which transmits messages away from the cell body. There are three types of neurons namely sensory or afferent neurons, motor or efferent neurons and intermediate neurons. The sensory neurons are responsible for the transmission of messages from the various sensory receptors or organs in the human body, which receive the external stimulus, to the central nervous system. The intermediate or relay neurons are present only in the CNS. The motor neurons transmit the message impulses from the CNS to the corresponding effector organ which might be a muscle or a gland which responds to the received impulse. The plasma membrane of the neuron has an unequal distribution of electrical charges between its inner and the outer surfaces, i.e., positive on the inner membrane an d negative on the outer membrane. When a message impulse is to be transmitted the polarities reverse temporarily resulting in what is known as an action potential. This action potential which begins in one spot spreads to the adjacent membranes thereby transmitting the message across a neuron. While the action potential allows transmission within a neuron neurotransmitters allow the transmission of messages between different neurons through the synaptic cleft. The synapse is the space between two nerve cells. (Farabee, 1992). Depending on the type of external stimuli, various parts of the brain are targeted through various pathways through the spinal cord. For example the somatosensory system has three modalities. One particular modality being the discriminatory touch enables the human body to perceive shapes and sizes by touch alone. In this system sensory inputs are provided

Analysis of Comments on a New York Times Article Essay Example for Free

Analysis of Comments on a New York Times Article Essay The article, â€Å"Forced From Executive Pay to Hourly Wage,† which was written by Michael Luo and was published in the New York Times last February 28, 2009, basically told the story of people who used to earn five or six-figure amounts per year, are now being paid hourly minimum wages. One example in the article was the case of Mark Cooper, who used to earn $70,000 as a security manager for Fortune 500 Company in the United States and who oversees a budget of $1. 2 million. Nine months ago, he lost his job and now he is earning $12 an hour in his job at his friend’s janitorial services company. Although the article itself is appealing enough, it is also interesting to note the readers’ comments about it. As of now, there are 300 comments about the article and upon reviewing most of them, it can be surmised that each reader who commented had significantly different viewpoints and opinions about the story told in the New York Times article. Evidently, these readers adhere to different moral codes which are seen through their responses. In general, the readers who commented on the article can be divided into two groups: one group lauded the brave act of Mark Cooper while the other criticized the style of writing and the subtle message that New York Times writer used in the article. One of the reader’s who praised the article story admired the courage of Mr. Cooper as he was able to lower his pride and found ways to provide for his family even if it means that he has to scrub toilets and have his salary dramatically reduced from five figures to an hourly wage without any benefits. In a sense, this group highly regarded the value of hard work and starting all over again in a dignified way. Most of their comments basically indicated that Mr. Cooper is not alone and that there are hundreds of Americans who have similar â€Å"riches to rags† stories. These readers, based on their comments, also believed that there is no shame being poor as long as one has a dignified and lawful job. On other hand, the other group of readers who commented on the article criticized the New York Times for insinuating that those who work blue-collar jobs are lower forms of human beings than those who work white-collar ones. They see the article as discriminating to Americans who have been living their lives below the poverty line for a long time even before the current economic crisis. For example, one reader lamented that article more or less showed that a $12-an-hour job is an indecent way of living, which is not true. In addition, one reader did not feel sorry for Mr. Cooper and commented that he had a lot to be thankful for because he lives in an above average house and was able to live a rich life. To this reader, the economic crisis makes everyone in America equal because they are struggling to make ends meet. However, what’s common in all the readers’ responses is that they could all relate to the difficulties experienced by the people depicted in the article. In fact some of the readers, who are evidently from different walks of life, shared their own stories in their comments. In other words, the single factor that binds all the readers who commented is the hardship brought about by the financial crisis in America. In a way, the article’s comments show two things: one is that there are a lot of Americans who are so used to a good life that they are seemingly caught off-guard when a devastating financial crisis like this hits them and the other is that due to the crisis, most Americans would be willing to take on any job just to survive. But the comments also indicated that Americans are more unified in achieving a common goal which is to recover from the devastating effects of the crisis and rebuild their lives. Works Cited Luo, Mark. â€Å"Forced From Executive Pay to Hourly Wage. † 28 February 2009. New York Times. 4 March 2009 http://www. nytimes. com/2009/03/01/us/01survival. html? pagewanted=1_r=2sq=executive%20janitorst=csescp=1.

Beowulf Essay -- Epic of Beowulf Essays

  Ã‚  Ã‚  Ã‚  Ã‚  He killed three monsters and then he died. Not a very interesting fate, but it is none the less one that I find myself having to write about regardless of whether or not I want to. Thus it was, the mighty Beowulf of old England that went forth to slay the evils which plagued the lands of his own people as well as those of his neighboring tribes. The second battle was one that was brought about by Beowulf’s willingness to go and help an old friend, and thus he nearly lost his life once more. For those not acquainted with the story of Beowulf, he was said to be the strongest man ever to live, and given this he was fated according to their beliefs to accomplish certain things in his life. Some of these things being to be slaying of great monsters and winning of great wars. And thus that is what he did as he progressed through life. The epic is rather brief in terms of what an epic normally is, but, in this time he manages to travel to a distant land, and slay a monster that has taken over that land, and then after that feat he of course makes that monsters mother mad, you know you can do something to someone without making dear old mom mad. So, then Beowulf must kill the mother and then after they are both sent into hell, the land is free of tyranny and injustice Beowulf returns home a hero. After fifty winters of rule by Beowulf, a dragon attacks his people because of what was done by a thief, so Beowulf knowing in his old age that he would probably not survive this battle to slay the dragon, goes into battle anyway and slays the dragon and he himself is then slain, by injuries sustained by this fight. My focus is fate, and how no matter how Beowulf decided to do it he would eventually die for his people.   Ã‚  Ã‚  Ã‚  Ã‚  Those of the age of Beowulf, were strong believers in fate and destiny. Everyone was born with a fate already assigned to them by the gods. And this was the case with Beowulf. â€Å"One of Hygelac’s thanes, Beowulf by name, renowned among the Geats for his great bravery, heard in his own country of Grendal’s crimes; he was the strongest man alive, princely and powerful. He gave orders that a good ship should be prepared, said he would sail over the sea to assist the famous leader, the warrior king (Hrothgar) since he needed hardy men.† (Crossley, Beowulf). Beowulf would set sail for Hrothgar’s kingdom an... ... their, â€Å"fate†. Beowulf takes with him the greatest of warriors when he goes to fight the dragon and they all falter, it is because there is uncommon valor and bravery within Beowulf, it was the same with Batman. â€Å"Gotham not only has a mayor, but a police commissioner, a police chief, and squads of officers, but it is Batman who defeats the city’s dragons†. (Beowulf to Batman, Rollin) Beowulf fulfilled two of the roles in Gotham, he was the mayor and Batman. It was this that made him great and it was his fate that led him to do it.   Ã‚  Ã‚  Ã‚  Ã‚  I do hereby conclude, that the effects of the belief in fate has had great effect over society and history the like. However I do believe that in the delivery of an epic poem it is best to concentrate specifically on the material contained within the epic first and to then reevaluate the symbolic and hidden meaning after the initial meaning of the poem is understood. I have myself had to reread the poem in order do make enough sense of it to be able to write about it. Beowulf has many things, namely concepts and ideals contained within it that we should all take into consideration and perhaps even model into our own lives.

Reducing My Personal Impact on Global Climate Change Essay -- Global Wa

Over the years scientist and international stakeholders in global climate and environment such as the IPCC and UNEP have overwhelmingly agreed that the major cause of the earth’s climate change and environmental degradation is of anthropogenic origins. These anthropogenic activities include the release of large volumes of gases into the atmosphere especially carbon gases from both industrial and domestic sources, deforestation, landfilling and encroachment of swamps and wetlands. The effects of the impact of human activities on the global climate and environment are already being experienced by humans in the form of rising sea levels threatening low lying areas, extinction of certain animals and plant species, increase in neoplastic and respiratory diseases especially in newly developing industrial countries such as China. Although others have questioned the validity of the assertion that human actions are responsible for current global climate and environment predicaments, it remains an undeniable fact that the current changes we are experiencing in the global climate and environment is as a result of our actions and the inactions to alter these adverse actions. The adverse effects of climate and environmental change and the rapid rate of damage emanating from this phenomenon place an urgent call on us, as individuals and society, to change our behavior (Ehrlich & Ehrlich 2012, Patchen 2006, Schellinhuber et al. 2006). Although in the last decade many people around the world have been trying to bring relevant changes in policy and behavior in the form of political parties, non-governmental organisations and lobby groups; however, a great number of people seem to be unperturbed about climate and environment change and as such ... ...k, NY, USA. Patchen, M. (2006). Public attitudes and behavior about climate change: what shapes them and how to influence them. East Lafayette, Indiana, University of Purdue. Schellnhuber, H. J., & Cramer, W. P. (Eds.). (2006). Avoiding Dangerous Climate Change: Key Vulnerabilities of the Climate System and Critical Thresholds; Part II. General Perspectives on Dangerous Impacts; Part III. Key Vulnerabilities for Ecosystems and Biodiversity; Part IV. Socio-Economic Effects; Part V. Regional Perspectives; Part VI. Emission Pathways; Part VII. Technological Options. Cambridge University Press. Schlitz, M.M., Vieten, C. and Miller, E.M. (2010) â€Å"Worldview transformation and the development of social consciousness†, Journal of Consciousness Studies, 17 (7-8): 18-36 Steffen et al. 2011. The Anthropocene: From Global Change to Planetary Stewardship. Ambio 40(7): 739–761

Pro Audio Sales Agent Program

Pro Audio Sales Agent Program 1. Major Facts / Major Problems: – The program is an administrative nightmare at retail level – Retailers have problems in delivering the product -many dealers were spending time training customers and later losing them to other dealers. -there were errant sales agents working against the retail price -the product image of PSX-360 was on the verge of damage because of the new plan. 2. Possible Solutions: Solution A: Control the retail price of electronic, and sound processing equipment through public awareness programs Pricing is a relevant issue in procurement at all levels.Individuals purchasing the commodities of an organization should receive clarity on pricing. There is confusion in this organization because dealers are giving different prices for the equipment. This makes customers shop around for the lowest price and buy from such a dealer. Ensuring the same retail price for all dealers will ensure a level playing ground for all the dealers. This means that customers will buy from any dealer in the market. This will help in streamlining the market and reducing the problems faced currently. Solution B: Canceling agreements with errant sales agentsThe reason for the state the organization is facing might be the issue of errant sales agents. These rights should be cancelled to ensure that all dealers have a say in the market. This will stop dealers who take local markets from far, leaving local dealers with no market. This will ensure that sales increase in the market without having to sideline other dealers. 3. Possible Solutions: Advantage A: Controlling the retail price ensures that dealers get a level playing field. Furthermore, dealers will not lose customers after training them. This is because the retail price is the same at all levels.The problem of persistent discounting of products will be solved with a common price. Complaints on the loss of sale by other dealers will be an issue of the past. Evaluation of the sales agents was a step in the right direction for Pro Audio. Disadvantage A: The errant sales agents who were getting the largest chunk of profits will lose in this new move. This is because other dealers in the market will get an opportunity to sell their products in the market. Customers can get products locally with the change. Some suppliers can still get a way of working around the pricing issue to increase their sales.Advantage B: An increase in sales will translate to profitability in the organization. This in turn translates to revenue increase in the organization and dealers. Canceling agreements to exclusive rights of sale will give all dealers similar opportunities. This means that the dealers in the market have an opportunity to reach any consumer. Additional dealers will help in leveling the playing field. Disadvantage B: Canceling sale agreements may constitute a breach of contract, which means that dealers can sue the organization where there is no proof of e rror.This cancellation might make dealers feel shortchanged in the organization. This means that it is critical to have a clear direction so that such occurrences do not happen in organizations. 4. Choice and Rationale: Solution A: Control the retail price of electronic, and sound processing equipment through public awareness programs. Rationale Pricing is a pertinent issue in procurement and acquisition in organizations. Consumers buying the commodities of an entity should get clarity on pricing related issues. There is uncertainty in Pro Audio because dealers are presenting differing prices for the products.This makes buyers look around for the lowest rates and buy from these dealers. This means that customers will buy from any dealer in the marketplace. Maintaining the same retail price for all dealers ensures a level playing field for all the traders. This will help in reformation of the market and reduce the troubles faced currently by Pro Audio. Furthermore, making the custome rs aware by providing a hotline where queries can be lodged is relevant. Public awareness gives consumers information that helps them in making sound decisions. In this context, any retailer found on the wrong loses the contract. 5.Implementation: 1) Termination of old contracts would be the first step. This would mean that the terms would change to favour the retail market. 2) New contracts would be given to suppliers to ensure that they are aware of the retail terms of agreement. These contracts must be given on the basis of performance. 3) Retail agents should be hired to train and demonstrate consumers on the use of the products in all dealerships. 4) Orders will be processed by the company on the basis of payment to avoid losses. 5) The prices for the products should be fixed to stop issues of discounting and negotiating with dealers.

Security Plan Essay Example

Private Security/Security Plan Essay Example Private Security/Security Plan Essay Private Security/Security Plan Essay Javier Sierra Private Security 8/3/2011 My Security Plan There are approximately 800 employees employed at The ABC Valve Plant for prevention of theft and pilferage by means of personnel screening, background investigations, procedural controls, and polygraph and psychological stress evaluator investigations will be mandatory for employment and security purposes. Once hired all employees must check in with fingerprints to clock in to work this will prevent any intruders into the premises. When the truckers come in to pick up or deliver shipment they will be ask to show identification and there purpose at ABC Valve Plant. Planning and goal setting for The ABC Valve Plant a detailed check of certain areas, their probability, and their gravity in terms of business impact should a loss occur that affects corporate goals and assets. Only then can the specific objectives of the security function be defined. First I noticed that The ABC Valve Plant is located in a low income neighborhood which means. I would install a big steel gate around the whole Valve plant remember the function of security is to protect life and property. The steel gate will have barbed wired on the top and it would have a big sign on it stating ‘CAUTION HIGH VOLTAGE ELECTRICITY’ so if someone tries to hop over the fence to steal something they will get shocked but this will only be functional from the hours of 12am to 7am while The ABC Valve Plant is closed. The fence will have big master locks on them with huge steel chain and automatic doors for shipping trucks during business hours. Next I would hire security personnel and must be preceded by careful analysis. It is important that security personnel be emotionally mature and stable people, who can, in addition to their skills and training, relate to people under many conditions, including stress. It is also important to look for people with the potential to advance into the managerial ranks. Establishing controls the decisions made for The ABC Valve Plant must be made as to the means by which such security can be most efficiently, effectively, and economically achieved. Controls must be established over procedures such as shipping, receiving, warehousing, inventory, cash handling, computer protocol, auditing, and accounting. This is the most effective and efficient method of implementing such controls is to present a control or accountability system to the relevant department managers and allow them to express their views and make counter suggestions. I have 5 security guards on duty walking around the premises their duty is to protect the buildings and grounds which they are assigned to, including their contents, occupants, and visitors. They enforce rules and regulations maintain order on their posts and help people who require assistance or information. They develop supervise and enforce applicable systems of identifying personnel and vehicles, conduct package and vehicle inspection’s, and apprehend people entering or leaving the facility without the required authorization. They investigate and report incidents of employees engaged in horseplay, loitering, or violation of clearly stated policies. They determine, monitor, and instantly sound the alarm and respond to intrusions and fires. They make full reports to supervisors on all unusual circumstances. They coordinate emergency planning with police and other first responders. They protect intellectual property by working with information technology professionals. One security guard will be by the entrance gate door looking out for anything suspicious the other security guard will be in the back gate entrance where the shipping takes place the security guard will be looking out as well. Two of the security guards will be walking around the Large Valve plant premises protecting property or data. The last security guard will be in charge of watching the Small Valve Plant and the Administration building the security guard has to protect the two sectors protecting property or data. Of the course the security guards will have radios to communicate with each other in case of emergency flashlights as well for the blind spots a firearm and teaser. There will be lighting in each corner of the fence and one big light at the top of The ABC Valve Plant. The four lights in the corner will be motion sensor to any movement within 20 yards away the light on top will be functioning all night till morning. In my security plan I will have an Emergency Response Plan having these plans is good in case of a terrorist attacks and are also useful in case of natural disasters I would have an exit doors in case of emergency a fire extinguisher in every corner even in the other rooms it’s better to be safe than sorry. Anyone that wants to enter the premises must show identification to the security guard by the front gate and license plate number for ecurity purposes. Since the plant already has only an Intrusion Alarm, along with that I will install Fire Alarms which warn of fire dangers in various stages of development of a fire or to respond protectively by announcing the flow of water in a sprinkler system. The sprinkler system which means the heat triggered the sprinklers. Also Special use alarms warn of dangerous temperature either too high or too slow of the presence of toxic fumes, or that a machine is running to fast. That could be a good way to prevent an injury or even death. The last alarm system I would install would be an alarm sensor system this alarm is designed to respond to a certain change in conditions, such as the opening of a door, movement within the room, or rapid rise in heat. Surveillance Cameras would be a good source I would have a security camera by a light on each corner of the fence and one inside a the Large Valve Plant moving side to side covering the whole room and the other camera would be in the Small Valve Plant covering the whole room as well from side to side. In the Administration building I would have a camera in there as well, just in case of a break in or employee’s not doing their job. One camera will be located at the top of the entrance of the gate to see who comes in another surveillance camera will be located at the back gate to see who comes out of the plant. The last surveillance camera will be located in the parking lot of the premises because personnel may come and go at will for breaks, meals, or other reasons. This cameras are needed you’ll never know what might be going on people can just come and go and nobody will even notice. For accident prevention and safety I would have signs around the proximity showing how to use the machines directions and signs showing that we have heavy security for prevention of theft and safety or other crimes. If we have some sort of violence at work such as arguing or fighting the security cameras will catch the action and the security guards will rush over to the dispute and break it up employees will be sent home thanks to the security cameras we prevented a serious injury or even death. If the cameras or the security guards see something they can’t manage their responsibility is to call the local authorities for assistance. All the security equipment used in The ABC Valve Plant which includes surveillance cameras, alarms, locks, fire exits, fire extinguishers, lighting and security personnel should be reviewed regularly with an eye to its current condition and the possible need for replacement, or substitution. This review should cover all space assigned for use by security personnel on or off duty, uniforms, arms, and communication, alarm, and surveillance equipment, vehicles, keys and access control devices, data terminals, security programs, and databases. These things should be checked daily for security purposes and to be prepared for the unexpected. I believe the security system; equipment, alarms, lighting and procedures would work out great for The ABC Valve Plant and prevent lots of negatives and more positives to the employees†¦this is my plan. Here are some images about how my security may look like.

Free Essays on Political Opinion Shaping Military Action

â€Å"A Century of War: How Public Opinion Has Shaped American Military Actions in the 20th Century† Clifton W. Lemoine II  The 20th century marked a significant turning point in world affairs. Significant changes in culture, technology, and diplomacy highlight this century. Great triumphs of human ingenuity such as the first manned aircraft and the Model T gave way to some of the worst tragedies the world has ever seen. These tragedies, in the form of two world wars and several smaller conflicts, gave rise to the United States’ stance as the world’s premier superpower. The United States could not have played such a vital role in these conflicts without support from its people. As technology and education has grown and advanced, so has public opinion in the United States. Public opinion in the 20th Century has been crucial to U.S. military involvement in all of its military conflicts. At the turn of the 20th Century, America had a strong stance of isolationism in world affairs. Americans were hesitant and even unwilling to get involved with the affairs of European countries. This isolationism caused America to announce its neutrality as the first shots were fired in World War I. As one delves further into the cause for isolationism, it becomes clear that the war held different meanings for different interest and ethnic groups. Many Irish and Eastern European immigrants had grievances against some of the allied powers and were unwilling to sacrifice lives for such an unworthy cause. Interests groups such as the Progressives, suffragettes, and prohibitionists were interested only in their causes, seeing the war as nothing more, if anything, than a way to promote their own agendas. This sense of seclusion from the rest of the world was compounded by President Woodrow Wilson’s anti-interventionist policy of strict neutrality. As the war went on, American sentiment changed as news was relayed of events abroad. T... Free Essays on Political Opinion Shaping Military Action Free Essays on Political Opinion Shaping Military Action â€Å"A Century of War: How Public Opinion Has Shaped American Military Actions in the 20th Century† Clifton W. Lemoine II  The 20th century marked a significant turning point in world affairs. Significant changes in culture, technology, and diplomacy highlight this century. Great triumphs of human ingenuity such as the first manned aircraft and the Model T gave way to some of the worst tragedies the world has ever seen. These tragedies, in the form of two world wars and several smaller conflicts, gave rise to the United States’ stance as the world’s premier superpower. The United States could not have played such a vital role in these conflicts without support from its people. As technology and education has grown and advanced, so has public opinion in the United States. Public opinion in the 20th Century has been crucial to U.S. military involvement in all of its military conflicts. At the turn of the 20th Century, America had a strong stance of isolationism in world affairs. Americans were hesitant and even unwilling to get involved with the affairs of European countries. This isolationism caused America to announce its neutrality as the first shots were fired in World War I. As one delves further into the cause for isolationism, it becomes clear that the war held different meanings for different interest and ethnic groups. Many Irish and Eastern European immigrants had grievances against some of the allied powers and were unwilling to sacrifice lives for such an unworthy cause. Interests groups such as the Progressives, suffragettes, and prohibitionists were interested only in their causes, seeing the war as nothing more, if anything, than a way to promote their own agendas. This sense of seclusion from the rest of the world was compounded by President Woodrow Wilson’s anti-interventionist policy of strict neutrality. As the war went on, American sentiment changed as news was relayed of events abroad. T...

Abstract and Concrete Nouns Explained

Abstract and Concrete Nouns Explained Abstract and Concrete Nouns Explained Nouns are naming words and an essential part of the English language. They fall into two main categories: concrete and abstract. It is vital to learn how to use both types in your written work, particularly abstract nouns, which can be tricky. This blog post will take a quick and simple look at the basic definitions of these nouns and offer examples to clarify how they should be used. Concrete Nouns Concrete nouns are fairly simple to understand, as they basically refer to things that are solid, like concrete, and that physically exist around us. This means that we can experience concrete nouns through our five senses, in that we can touch, see, smell, taste, and/or hear them. Examples of concrete nouns include: People (man, woman, dentist, proofreader) Animals (dog, cat, bird, bee) Objects (clock, book, computer, pizza) Places and geographical features (mountain, valley, Norwich, France) Abstract Nouns In contrast to concrete nouns, abstract nouns name things that do not exist physically, such as thoughts, ideas or concepts. They are therefore used to denote things that we cant see, smell, taste, and/or hear. Examples of abstract nouns include: Qualities and characteristics (beauty, kindness, wit) Emotions and states of mind (love, happiness, anger) Concepts and ideas (justice, freedom, truth) Events and processes (progress, Thursday, Christmas) If youre still unsure about the difference between concrete and abstract nouns, let the experts at Proofed help you with your noun usage today!

Operational Decision Making Research Paper Example | Topics and Well Written Essays - 1000 words - 1

Operational Decision Making - Research Paper Example Cemex focuses on continuous improvement of the quality of its products to serve its clients better. Description of operations From the limestone minefields, limestone is transported to the several kilns operated by the company where it is processed to cement and conveyed to storage silos in Jebel Ali, Dubai. The process of cement production starts with the extraction of limestone in the mines. The limestone is then crushed through a milling process and addition materials are added. The milling process produces a fine powder known as raw meal that is preheated and then sent to kilns. At the kiln it is then heated to 1500 degrees celcius to form clinker. Gypsum is then added to the clinker and crushed before being sent to storage silos. Another trademark product of the company is the ready mix concrete. Cement comes from the company’s production plant while water, sand and ballast used in the production of cement mixes are supplied by contractors to the company.. The company ado pted a comprehensive production and distribution system known as GINCO. The system comes up with tailor made solution to every construction challenge with consistent quality. Construction materials such as cement, water, ballast and sand are mixed in the desired ratios by the company’s mixers to meet the specifications of various constructions ranging from buildings to bridges, roads and dams. Supply Chain Decisions The strategy of Cemex is to strengthen its global leadership by improving profit margins in all stages along the cement value chain and maximizing the overall performance of the company. A critical decision that could affect the company and its supply chain is whether to deal directly with consumers of its products or to enlist the services of distributors. Under the present system, the company manufactures and distributes its products in its main markets of Dubai and Abu Dhabi. The company also operates a delivery service and an ATM-like cement dispatch system th at is convenient for its clients. Cemex prefers this system because it allows the company to serve the needs of its final clients more efficiently by engaging directly with them and also gives them a variety of ways to satisfy market needs and keep up with competition in a very dynamic market. If the company is to expand its operations throughout the United Arab Emirates then the need to engage with distributors may arise. While profit optimization remains the focus of the company, subcontracting other firms to help in its expansion and distribution of its products could be critical to its success. Under the present system, the company eliminates additional costs of distributors thereby regulating the cost of its products but the distribution of the products is only limited to Dubai and Abu Dhabi. The decision to expand the company’s supply chain could break the direct contact between the company and its final consumers which allows them to have a clear understanding of what the clients need and create more value for them but it could also open new grounds for expansion through the formation of new partnerships. The decision could also create new employment opportunities as well as giving local businesses an opportunity to grow in trade. Productivity The productivity of the company is measured in metric tonnes of its output. Cemex has a cement grinding mill with an annual capacity of 1.6 million metric tonnes. The company also has nine active

Travel Agency Sector in the United Kingdom Essay

Travel Agency Sector in the United Kingdom - Essay Example The barriers to market entry in the travel agency sector are low, therefore, increasing the intensity of the competition. Most travel agents are shifting their marketing to online bookings in order to remain competitive. In 2013, the penetration of in-store bookings fell from 25 percent to 18 percent from the previous year (www.store.mintel.com). The agencies are facing numerous challenges due to an increase in mobile internet penetration. The two leading travel agencies in the UK are TUI Travel plc and Thomas Cook Group plc. Thomas Cook travel agency is one of the leading UK-based travel agencies, and it is also listed on the London Stock Exchange. The agency owns a number of tour operators and charter airlines in the United Kingdom. The agency also extends its presence to Belgium and the Scandinavian countries. It is also the owner of Condor (scheduled airline) and Hotels4u (booking website). Currently, Thomas Cook has a customer base of 19.1 million and 32,722 employees making it the second largest travel agency in Europe and the UK. Thomas Cook ranks second after TUI UK Limited, which has 4,644,025 passengers licensed (CAA 2015). This Group attributes its growth to the introduction of new products and its winter sun initiatives (Thomas Cook 2015, p. 1). Table 1 shows the overall performance of Thomas Cook for the two-year period. TUI Travel plc is the leading travel services provider in the United Kingdom. The Group offers high-quality travel services to its 30 million customers in 31 major source markets. These services include flight bookings and the entire holiday services (TUI Travel plc 2014). Despite the high competition in the travel industry, TUI Travel plc recorded an underlying operating growth profit of 11 percent at constant current rates (TUI Travel plc 2014, p. 1).  Ã‚  

Miranda v. Arizona (1966) and Dickeson v. U.S. (2000) Term Paper

Miranda v. Arizona (1966) and Dickeson v. U.S. (2000) - Term Paper Example It takes time and consumes a lot of it in this case to ensure equity and transparency in their awarding of their judgments. This is because justice must be seen as served to the parties in the most professional way possible based on the facts in a given case. A case study of the Miranda v. Arizona case in 1966 and Dickerson v. U.S. case in 2000 reveals that the Supreme Court did not reverse their ruling or rather their decision. Judges ideologies helped a big deal in reaching the ruling, because judges had to explore different options for them to stay the ruling or reverse it altogether. When rights of suspects and how police do their prosecutions comes into discussion, it changes the approach to the whole story. Judges have to look deeper in the case to understand every single detailed based on their ideologies and possible scenarios should they determine the case in a certain way. Quoting the Miranda’s conviction which was overturned, the court made it clear about what should happen if the suspect chooses to exercise or practice their rights. The judges upheld that how an individual practices their rights, provided they do not infringe on the rights of others, should not be a case of a court scrutiny. The Martin Quinn scores indicate that the Supreme Court’s decision on Miranda Vs Arizona was a liberal judgment as it is marked with a negative. The approach which was brought during the court proceeding by his Court appointed Attorney was that Miranda was not given the chance of requesting for an attorney which the Supreme Court indicated that it should have been an option from the Police Department. This ruling from the Supreme Court of Arizona has therefore set precedence for other cases. It was a difficult case for the judges to make a determination, based on the public interest the case had attracted, but they had to observe their professional ethics and make a determination. It is clear from the above case that judges play a

One Independent Federal Law Enforcement DHS Agency Assignment

One Independent Federal Law Enforcement DHS Agency - Assignment Example Introduction As a response to the September 11 terrorist attacks, the U.S. government signed the Homeland Security Act in 2002, establishing the Department of Homeland Security (DHS) charged with primary responsibilities in terrorism prevention and response alongside emergency planning and response (DHS, 2002). This important agency operates through various divisions including U.S Customs and Border Protection, U.S Coast Guard, U.S Secret Service, Federal Emergency Management Agency and the U.S Citizenship and Immigration Services. This study narrows down to the operations of the U.S Customs and Border Protection (CBP) division, noting the primary and subsidiary roles of the agency and how these two roles impact on the agency’s ability to execute its primary responsibility. Further, preparation of agents for operations and how the agency interacts with state and local law enforcement agencies is analyzed. 1. The CBP division of the DHS is primarily charged with preventing terr orists and terrorist weapons from having access to the United States. To pursue this role, the CBP guards about 9000 miles of land border (Canada and Mexico- 7000 miles) and water border (coastal waters-2000 miles). Further, the agency collaborates with the U.S Coast Guard division of the DHS to guard 95,000 miles of maritime border. The operations of the CBP in counterterrorism are geared towards the official ports of entry in the borders while air and marine patrols are undertaken to further deter terrorism. The CBP also undertakes prevention and response against agro-terrorism and bioterrorism. At the points of entry, the CBP undertakes a number of field activities to prevent terrorism including cargo inspection, immigration inspection program and automated targeting systems. Between the border points of entry, mobile units for patrol purposes are deployed. On the air front, the agency utilizes 700 pilots and 290 airplanes several types including unmanned ones. Lastly, the marine front is backed with 360 marine agents who work in coordination with the air division to interdict and repulse any terrorist activities (CBP, 2010). With all this capacity, the CBP is an important division of the DHS in terms of the objectives of the latter’s formation in counterterrorism. It maintains the largest law enforcement manpower in the USA indicating prioritization made about terrorism. 2. The CBP agency also undertakes several other roles besides its primary counterterrorism activities. 3. One of these non-counterterrorism roles of the CBP are in terms of trade. Through maintenance of close relationships with the government, trade parties and foreign governments, the CBP facilitates the occurrence of legitimate trade through serving as a U.S trade laws enforcement agency. This is undertaken through prevention of counterfeit trade at the official points of entry and through patrolling non-point of entry areas. The CBP not only inspects arriving cargo (about 25 mill ion containers arriving each year at U.S seaport, airports and through rail) but also ensures revenue for these is properly collected (CBP, 2010). To further support its roles in trade, the CBP maintains a trade support network, provides traders with information for locating ports of entry, publishes trade newsletters, maintains information about import trends, commodity status reports, tariff rates, quota

LITERARY HISTORY, INTERPRETATION, & ANALYSIS Essay - 2

LITERARY HISTORY, INTERPRETATION, & ANALYSIS - Essay Example In Anne Sexton’s Her Kind, the narrator identifies herself as an Other but at the same time celebrates her Otherness in the last stanza. The poem represents Otherness through vivid imagery of women who are associated with the evil forces in fairy tales and myth. For example, the narrator refers to herself as â€Å"a possessed witch† (line 1) and a woman who â€Å"fixed the suppers for the worms and the elves† (line 11). Sexton uses words and phrases like â€Å"black,† â€Å"lonely thing,† and â€Å"disaligned† to represent how the Other is isolated from the mainstream because the narrator of the poem â€Å"is not like a woman† (6) and â€Å"is misunderstood† (13). Sexton displays an undaunted and unashamed attitude towards Otherness in the poem. In the first two stanzas are filled with actions as the narrator describes what she as the Other does. Instead of lamenting the fact that she is an outcast, the narrator presents her acts in a plain but highly descriptive language that engage the reader. Both stanzas have a fairy tale like quality as Sexton mentions â€Å"witch,† â€Å"worms,† and â€Å"elves.† It conjures up a sense of mystery without arousing much sympathy for the Other. The last stanza is written in a different style than the previous two; it is closer to the reality and for once the narrator mentions a person other than herself. In this stanza, the narrator appears to be a â€Å"normal† and cheerful woman who is in touch with other people in the society as she â€Å"waved her nude arms at villages going by† (line 16). However, starting from line 18, the bright imagery turns into a painful bodily experience. Here the narrator is celebrating her courage to live this lifestyle and Sexton uses a very strong phrase â€Å"A woman like that is not ashamed to die† to demonstrate such quality. The Others in this work may be women who defy social expectations, for example, women who do not or are not willing to fulfill

One Independent Federal Law Enforcement DHS Agency Assignment

One Independent Federal Law Enforcement DHS Agency - Assignment Example Introduction As a response to the September 11 terrorist attacks, the U.S. government signed the Homeland Security Act in 2002, establishing the Department of Homeland Security (DHS) charged with primary responsibilities in terrorism prevention and response alongside emergency planning and response (DHS, 2002). This important agency operates through various divisions including U.S Customs and Border Protection, U.S Coast Guard, U.S Secret Service, Federal Emergency Management Agency and the U.S Citizenship and Immigration Services. This study narrows down to the operations of the U.S Customs and Border Protection (CBP) division, noting the primary and subsidiary roles of the agency and how these two roles impact on the agency’s ability to execute its primary responsibility. Further, preparation of agents for operations and how the agency interacts with state and local law enforcement agencies is analyzed. 1. The CBP division of the DHS is primarily charged with preventing terr orists and terrorist weapons from having access to the United States. To pursue this role, the CBP guards about 9000 miles of land border (Canada and Mexico- 7000 miles) and water border (coastal waters-2000 miles). Further, the agency collaborates with the U.S Coast Guard division of the DHS to guard 95,000 miles of maritime border. The operations of the CBP in counterterrorism are geared towards the official ports of entry in the borders while air and marine patrols are undertaken to further deter terrorism. The CBP also undertakes prevention and response against agro-terrorism and bioterrorism. At the points of entry, the CBP undertakes a number of field activities to prevent terrorism including cargo inspection, immigration inspection program and automated targeting systems. Between the border points of entry, mobile units for patrol purposes are deployed. On the air front, the agency utilizes 700 pilots and 290 airplanes several types including unmanned ones. Lastly, the marine front is backed with 360 marine agents who work in coordination with the air division to interdict and repulse any terrorist activities (CBP, 2010). With all this capacity, the CBP is an important division of the DHS in terms of the objectives of the latter’s formation in counterterrorism. It maintains the largest law enforcement manpower in the USA indicating prioritization made about terrorism. 2. The CBP agency also undertakes several other roles besides its primary counterterrorism activities. 3. One of these non-counterterrorism roles of the CBP are in terms of trade. Through maintenance of close relationships with the government, trade parties and foreign governments, the CBP facilitates the occurrence of legitimate trade through serving as a U.S trade laws enforcement agency. This is undertaken through prevention of counterfeit trade at the official points of entry and through patrolling non-point of entry areas. The CBP not only inspects arriving cargo (about 25 mill ion containers arriving each year at U.S seaport, airports and through rail) but also ensures revenue for these is properly collected (CBP, 2010). To further support its roles in trade, the CBP maintains a trade support network, provides traders with information for locating ports of entry, publishes trade newsletters, maintains information about import trends, commodity status reports, tariff rates, quota

Impacts of Terrorism on Global Events Literature review

Impacts of Terrorism on Global Events - Literature review Example Management issues involved The increasing terror threats demand the stakeholders enforce pragmatic management measures of dealing with the vice. These include enforcing preventive strategies and mechanism for mitigating the ultimate outcomes of terrorism. This project focuses on the impacts of terrorism on global events. It informs the stakeholders of the extensive effects terrorism has had on the sector in the past. To address these effects, I have used the second method of collecting data of past terror attacks targeting global events. I have examined the effects of terror attacks in 1972 Olympic Games in Munich, the attacks at International cricket tournaments in Pakistan in addition to the impacts of September 11 attacks on the attendance of the FIFA World Cup. From the data collected, analyzed relevant themes pertinent to the study. (3c) Statement of the research question The impacts of terrorism on global events (3d) Aims and objective The aim of the study is to examine the eff ects of terrorism on global events. Objectives i. To examine the effects of terrorism on the motivation of tourists attending global events ii. To examine the effects of terrorism on attendance at global events. They were not only carried out in the territory of a global superpower but also by foreigners, who had previously gained entry into a sovereign state. The attack demonstrated the vulnerability of all countries to terrorism and the need to enforce preventive measures became apparent (Baxter and Downing, 2001). Since the attacks, immigration and movement of people across international borders are highly controlled and consequently, the organization of major global events such as sports and musical events was affected. (4a)The significance of hosting global events Events such as sports and music are increasingly becoming an important segment of tourism market (Yuan and McDonald, 1990). According to Bramwell (1998), countries across the world strive to organize global events in order to increase visitations in their countries, mitigate the seasonality of tourist visits and enhance the attractiveness of the destinations to tourism. In addition, organizing global event spurs development in the destination. The achievement of these goals depends on various factors but the numbers of people attending the events play a critical role (Sageman, 2004). Some of the major sports events that attract a high number of people globally include FIFA world cup, Olympic Games, UEFA champions league games, formula 1 racing among others. In addition, music and concerts featuring popular artists such as Live 8 attract numerous audiences across the globe. (4b) History of terror attacks on global events Due to the large number of people that global events attract, terrorists are increasingly targeting them (Toohey, et al 2003).

Why a BSN is the future over ADN Essay Example for Free

Why a BSN is the future over ADN Essay Associate -Degree Versus the Baccalaureate degree level in nursing My theory is that the more education a nurse has the better he/she can be at their job of taking care of patient as a whole and on a complex level. To obtain a Nursing Degree one can start at the LVN or go all the way to a PHD in nursing. This paper will focus on the abilities or competencies of a prepared Associate Degree nurse, and the abilities or competencies of a Baccalaureate Degree Nurse. This is a hot topic now and has been for many years. I have been hearing for many years that ADN will be phased out, and only BSN will be used in the future. The time period in which to mandate this event is governed differently by the state where the nurse works. There are catchy phrases out there like BNS in 10, or BSN by 2020. â€Å"As of 2010, at least 18 states, including New York, New Jersey, were considering BSN in 10 legislation.† (nursing link 2011, 07.) The first step is to define nursing. â€Å"Nursing is the knowledge based discipline, which focuses on the wholeness of human being.† The ADN nurse and BSN take a different approach in teaching their students. They both take the same state mandated NCLEX, but have a different time of training. â€Å"The Associated Degree takes a shorter path of two years where the BSN takes a longer with 4 years of education to complete the degree.† Now to break this down and let you know the difference of a 2 and 4 year nursing program. The Associate trained nurse is more task oriented, while the BSN is based on theory and research. I having a diploma hospital based program spent 4 or more days in the hospital setting, but my wife has her BSN and she tells me she usually only spent 1 or 1.5 days at the hospital. I see this now also, where I work we see the Associate nurses more than the BSN students. The clinical experience is only part of what a BSN is exposed to. â€Å"You will receive crucial training in key areas like communication, leadership and critical thinking enhanced knowledge that will become ever more valuable in the complex and changing future of health care  delivery.†(NY Times 2012,06). In short a nurse that takes the extra time of going to a BSN is better educated to take care of their patient’s special and unique needs. Can provide a higher level of care and uses the tool of critical thinking as part of their treatment process. The arguments of BSN over Associate diploma will be supported with the following examples. The Association of College of Nursing provided examples and has linked it to better outcomes for patients, and is pressing for a higher educated nursing force. â€Å"In the October issue of medical Care, researchers from the University of Pennsylvania found that surgical patients in Magnet hospitals had 14% lower odds of inpatient death within 30 days and 12 % lower odds of failure to-rescue comp ared with patients cared for in non- Magnet Hospitals.† (aacn. 2012.10).This research is reflective of Magnet hospitals have a higher proportion of BSN. The push for higher education in nursing work force had shown to be beneficial. In its October 2010 report The Future of Nursing, the Institute of Medicine states â€Å" and increase in the percentage of nurses with a BSN is imperative as the scope of what the public needs from nurses grows, expectation of surrounding quality heighten, and settings where nurses are needed proliferates and become more complex.† Institute of Medicine 2010). This means that the population is getting sicker, living longer, becoming more complex to treat, and are in need of higher educated nurses. Knowledge of basic nursing skill in is not enough to get by on you need a higher level of education. â€Å"According to the IOM Institute of Medicine, core competencies for today’s nurse include : Leadership, Healthy policy, System improvement, Research and evidence-based practice, Teamwork and collaboration, Competency in specific content areas such as community and public health and geriatrics, and Technological knowledge.† (nursing link 2011, 07.) This means that nur sing educational need are an ongoing process to meet the special needs of our complex, elderly, and sick patients. An advantage that a BSN will have over an Associate nurse is job opportunity. In the world of professional nursing BSN are chosen before, and is some case required to be in management position. Also it opens the door for further education such as but not limited to Certified Registered Nurse Anesthesia, Nurse Practitioner, and the list goes on, but these are my hot buttons. To conclude this paper it is imperative to pursue a BSN degree. It helps provide a higher level of care  to the population needs. Patient outcome has been proven to be improved. At some point a BSN is probably going to be mandated any way. The information here strongly supports the need for a BSN education. The oppurinity is out there. However one pursues a higher education on line, or in the classroom lets up the bar to give our population the highest level of care they deserve. References Fink, J. (2011, 07 11). 6 reasons to get a BSN. Retrieved from nursinglink.monster.com/education/articles/3542-6-reasons-to-get-a-bsn?print+=true. Marybabu. (2012, 02). Bsn vs Associate Degree in Nursing. Retrieved from studymode.com/essays/Bsn-Vs-Associate-Degree-In-Nursing . Medicine, I. o. (2010). The Future of Nursing. Washington, DC: National Academies Press. PÉREZ-PEÑA, R. (2012, 06 23). Why a BSN? The New York Times, pp. 1-2. Rosseter, R. (2012, 10 24). American Association of nursing Creating a More Highly Qualified Nursing Workforce. Retrieved from www.accn.nche.edu/media-relation/facts-sheets/nursing-workforce. Smoothieshah. (2012, 08 30). Difference between adn and bsn nurses. Retrieved from studymode.com/essy/Differences-between-adn-and-bsn.

18th Century Spanish America and Race

18th Century Spanish America and Race Assess the role of the State of Spanish America in the formation of ideas about human differences prior to the 18th century. The formation of ideas about human difference has been contingent upon both fluid and persistent socio-political, historical and economic forces since globalisation arguably began with the age of discovery in the 1400’s, arguably spear-headed by the Spanish empire. This is perhaps most perceptible in the key signifiers of human social distinction. Concepts such as ‘race’ and ‘ethnicity’ appear to be static, objective human categorisations; yet, when subjected to a process of historical and geo-political scrutiny, each proves to be a subjective and poignant signifier, even a product of a process of social and historical construction and part of the production of knowledge.[1] The historical phenomenon of the Spanish State serves as an exemplar to demonstrate a convergence of ideological paradigms which shaped notions of human difference, underscoring this central contention that ideas of human difference are generated within a specific historical milie u, often involving the confrontation of two or more ethno-cultural groups. It is crucial to acknowledge that Spain’s dominance of Africa from the 15th century and parallel conquest of Latin America was enacted with the conscious and unconscious appropriation of Eurocentric ideals which emphasised European supremacy and assumed European cultural, theological and economic superiority over Amerindians. The seeds of such national superiority have been traced to Biblical delineations of difference,[2] with its demarcation of blessed and cursed progeny, reinforced historically by medieval theological thought which associated blackness with the devil and sin, while whiteness was aligned with purity and righteousness. The widely accepted European medieval theory of ‘monogenism’, derived from the Biblical teaching of a common ancestry and family tree concept of origins, gave impetus to the Spanish State’s self identity.[3] This widely accepted view within medieval Europe has been largely discredited in more recent centuries, dismissing the notion of a common human genesis.[4] The Iberian Peninsula had left a potent legacy and precedent at the conclusion of the medieval period, with Spain’s stark delineation and unyielding destruction of human difference. The pronounced ethnic diversity on the peninsula in the form of Jewish and Muslim migrants from throughout Europe, the Middle East and Northern Africa, exacted a Spanish definition which underlined difference rather than similarity, and in fixating upon difference, brought the reflex action of the decimation of such diversity, through a systematic, historic and prolonged practice of massacre, segregation, conversion, inquisition and expulsion.[5] Such unenlightened, barbaric and medieval practices, one may argue, left their mark on the Spanish psyche, readily appropriated by the American Spanish state, as it imported and imposed its imperialistic, paternalistic and sanctimonious practices, upon a rich diversity of Amerindian ethnic societies. This precursor to the Spanish American state illuminates the historical consciousness of the earlier Spanish rule in Europe, revealing the cultural hegemonic assumptions and practices the Spanish state appropriated from its 14th and 15th century European roots.[6] The early 20th century pejorative branding of pre-eighteenth century Spain as the ‘black legend’ evokes â€Å"Spain’s colonial brutality in the Americas during the sixteenth and seventeenth centuries.† [7] Ironically, Spain drew condemnation from other European nations for such action, deemed to be an ignorant, superstitious and fanatical nation, incapable of entering modernity.[8] Spain’s European condemners had been equally culpable in sub-Saharan Africa, in stimulating the African slave trade. By casting Spain as the antithetical demon, England, France and northern Europe masked their own international sins in the process. This brief observation illustrates one process that shaped human ideas about human difference, namely, intra-cultural ignorance and an insular societal gaze which repeatedly reinforced the values, practices and beliefs of Spain’s own cultural epicentre, and in the process, defined other ethnicities by their differences an d their otherness. Moreover, the Spanish American state constructed a false social hierarchy based upon religious assumptions which condemned humans living a more unencumbered and simple existence initially beyond the grasp of modern commerce and technological innovation. Furthermore, Spain’s Eurocentrism was buttressed by the prevailing ‘Latinising’ philosophy of Emmanuel Kant, whose notions of human barbarism, cast Amerindians of the New World as intrinsically inferior beings, bereft of the light of civilised knowledge and cultural sensibilities. Kant allegedly appropriated the formative Spanish Catholic writer â€Å"Las Cassas (and his) sixteenth century prescriptions about barbarians.† [9] The black legend’s origins are attributed by Greer to the three events including â€Å"the expulsion of Jews and Moors from the Iberian Peninsula; the so called discovery of America and domination and exploitation of African and Indian slaves; and the privileged position in which Christianity found itself.†[10] Insight into the formulation of ideas concerning human difference derived from the American Spanish state are noted in revisionist views of the Black Legend, which credits Spain with the dubious honour of â€Å"commodifying labour needed for colonial expansion in the Americasinstead of (Spanish) capitalism receiving kudos for stimulating the industrial revolution.†[11] Greer’s assertion that the burgeoning concept of â€Å"race emerged in Spain from the opportunistic wealth seeker, (an individualistic cause not considered in eastern empires such as the Chinese of Ottomans), (inspiring) Spanish conquistadors and other northern European colonists,† [12] highlights the geo-political nature of constructions of human difference. Indeed, Las Cassas’s classifications of the barbarian (emanating from the sixteenth century) illustrate the artificial construction of otherness and human difference, informing the way the Spanish American state approached Amerindian et hnic groups and the African slaves. Politically motivated criteria to confer barbarian status and thereby remove human dignity, included a focus upon the absence of conventional religion, permitting a thrust of colonialism and imperialism to be sanitised as the Indians of the new World receiving civilisation, in fact a falsely ennobling enterprise. Scholars such as Greer have also drawn attention to the Spanish state’s conference of Las Cassas’ criterion of the Latinate requirement of a civilised society, a cultural construct which excluded the Americas from civility and vindicated Spain’s imposition, in effect a dangerous reinvigoration of the â€Å"humanist renaissance recovery of Roman Imperial power†. [13] Furthermore, Jesuit historian Juan de Mariana from the 1600’s drew attention to the concept of the diminution of cultural breeding through inter-racial breeding, another social construct in itself, with little basis in biological fact. ‘Inter-mixing and bastardisation†™ as it was pejoratively known, â€Å"register a religio-ethnic racism† when the assumed benefit of full assimilation to the pariah culture failed to occur. [14] This matter of the racial formulations has been extensively studied by Barth. [15] This scholar contends that ethnic identity is maintained by â€Å"repeatedly redefining social boundaries, which may or may not coincide with geographic boundaries†[16], and that by â€Å"dichotomising others as strangers or members of another ethnic group, a limitation of shared understandings (is imposed, nurturing) differences in criteria for judgement of value and performance.† [17] In relation to the American Spanish state, while the mindset instigating notions of human difference sprang from European ideologies of capitalism, conquest and misplaced notions of civilisation, the interface featuring Spanish ethnicities in the New World, allowed Spanish identity and membership, and its Amerindian corollary, to â€Å"not based upon a once off recruitment process†,[18] but rather find recurring validation and expression. As the politically and economically superior entity, the Span ish state’s view of itself was reinforced as a result of its confrontation with African and Amerindian ethnicities, while conversely, African or Amerindian ethnic groups’ sense of themselves was retained, yet their subjugation at the hand of the European Spanish super power state prior to the 18th century wars of independence, meant their ethnic expression was muted and their religious and social practices were sidelined by Spanish hegemonic insistence. Some have asserted that the Spanish state’s supremacy over the American Indians was due to â€Å"their own theory of the relativity of human social behaviour.† [19] Furthermore, the Spanish scholastics allegedly appropriated Aristotelian notions of the natural man, incapable of moral awareness and superimposed this paradigm upon the American Indian.[20] Aristotelian ideologies of the theory of natural slavery, conveniently served the imperial cause of sixteenth century Spain in the New World. The â€Å"concept of natural man – someone who had chosen to live outside the human community, thereby causing themselves to be less human and impoverished†¦Ã¢â‚¬ [21] certainly reveals a pre-existing cultural lens, which dictates what one observes while surrounded by a different culture to one’s own and what one identifies with. It is now quite self-evident that many aspects of another ethnic group and their culture remain unnoticed, as one is relatively bound by the parameters of one’s own cultural limitations and ways of understanding the world.[22] Recent scholars have helpfully turned their attention to the factors which cause new definitions of ethnicity to emerge, stabilise and be transformed.[23] The ultimate, yet hard won Amerindian independence from the dictates of the Spanish state was a signifier that inter-cultural confrontation clarified both geographic and ethnic boundaries, and in spite of the composite cultural identity nullification, the vestiges of ethnic memory were preserved, permitting a rebuilding of Amerindian cultural practices not derived from Europe. Bibliography Barth, F. (1969), Ethnic Groups and Boundaries: The Social Organisation of Culture Difference, Scandinavian University Books, London. Greer, M.R.; Mignolo, W.D. and Quilligan, M. (2007) Race in the Middle Ages, chapter 4 in Rereading the Black Legend: The Discourses of Religious and Racial Difference in the Renaissance Empires University of Chicago Press, Chicago. Pagden, A. (1982), The Fall of Natural Man: The American Indian and the Origins of Comparative Ethnology. Cambridge University Press, Cambridge. Wade, P. (1997) Race and Ethnicity in Latin America, Pluto Press, London. Wimmer, A. (2008), The Making and Unmaking of Ethnic Boundaries: A Multilevel Process Theory, AJS Volume 113 Number 4 (January 2008): 970–1022 Footnotes [1] Wade 1997:5 [2] Wade 1997:10 [3] Wade 1997: 7 [4] Ibid ,7 [5] Greer et al 2007: 75 [6] Ibid [7] Greer et al 2007:1 [8] Ibid [9] Greer 2007:1 [10] Greer 2007:2 [11] Greer 2007:3 [12] ibid [13] Greer 2007:7 [14] Greer 2007:13 [15] Barth 1969. [16] Barth 1969:15 [17] Ibid [18] Ibid 15 [19] Pagden 1982: 3 [20] Pagden 1982:3 [21] Pagden 1982: 6 [22] Ibid 4-5 [23] Wimmer :2008 1011

Psilocybin and Body Changes :: Chemistry Chemical Drugs Papers

Psilocybin and Body Changes Physiological (Whole Body) Changes Psilocybin, the active psychotomimetic, hallucinogenic chemical found in the psilocybe genus of mushrooms, is absorbed through the mouth and stomach and is a monoamine-related substance (Levitt 1975, Grilly, 1998). This means that psilocybin's biochemical effects are mediated by changes in the activity of serotonin, dopamine, and norepinephrine in the central nervous system (made up of the brain and the spinal cord) primarily by way of 5HT2a receptors (Grilly 1998, Hasler 2003). Monoamine-related drugs share a basic similarity in molecular structure with monoamine neurotransmitters serotonin, dopamine, and norepinephrine. Psilocybin produces bodily changes which are mostly sympathomimetic. This means that psilocybin mimics the effects of stimulating postganglionic adrenergic sympathetic nerves (online medical). The effects of this sympathetic nervous system arousal may consist of pupillary dilation, increases in blood pressure and heart rate, exaggeration of deep tendon reflexes, tremor, nausea, piloerection (hair erection), and increased body temperature (Grilly 1998). Psilocybin creates distinct psychological (hallucinogenic, entheogenic) changes in humans. Because of the mind-altering properties of the drug, much research on psilocybin is devoted to understanding its physiological effects on brain chemistry. A recent study tested prefrontal activation during a cognitive challenge and the neurometabolic effects of four different drugs on 113 regions of interest of the brain (Gouzoulis 1999). The four substances tested were psilocybin, d-methamphetamine (METH), methylenedioxyethylamphetamine (MDE), and a placebo in healthy volunteers. No significant differences of global cerebral metabolism were found in the four groups. Neurometabolic effects were found to include a significant increase of regional glucose activity in the right anterior cingulate of the brain, the right frontal operculum, and an increase in activity of the right inferior temporal region. A significant decrease in metabolism was found in the right thalamus, the left precentral region and a decrease in activity was found in the left thalamus. Overall there was a general hypermetabolism of the prefrontal region of the right hemisphere and hypometabolism in subcortical regions. During the cognitive challenge activation of the middle prefrontal cortex was eliminated and activation of Broca's area (right frontal operculum) was reduced. In a study conducted by A.M. Quetin, electrolyte levels, liver toxicity tests and blood sugar levels were shown to be

Philosophy of Nursing Essay

One cannot achieve overall health unless they are physically, mentally, emotionally, and socially well. All of these aspects must be at optimal best allowing one to function well in life. Physical health is obtained by following a healthy diet, exercising regularly, and limiting exposure to toxins (drugs, alcohol, pollution). It is also important to have oral and physical examinations at regular intervals and to practice preventative measures to combat possible illnesses. Mental and emotional health can be referenced interchangeably. They are different in theory but encompass some of the same factors. Managing daily stressors such as work, relationships, and finances can prevent the occurrence of stress induced mental health issues such as depression and anxiety. A socially healthy individual is able to coexist among different types of people without experiencing harmful conflict. It involves the ability to compromise and contribute to meaningful relationships. Social well being is also exemplified through good communications skills, maintaining meaningful relationships, respecting oneself and others, and creating a support system that includes family members and friends. Illness has a physical or mental effect. If a person is diagnosed with a physiological ailment or disease, that person is physically ill. If a person suffers from a mental disorder or disease such as depression, anxiety, or substance abuse, that person is mentally ill. When a person is ill it can simply be described as the opposite of the above mentioned states of well being, however, illness can occur (even if an individual takes all the necessary preventative measures) simply as a result of genetic predisposition. Person There is a broad range of nursing patients. The commonality of most nursing care recipients is they are ill or have been altered from their mental or physical normalcy. The most common nursing client is a patient in a doctor’s office. Individuals with previous hospitalizations and those who have never been hospitalized most likely have had visits to their doctors office which involves contact with a nurse. Characteristics or traits that most patients have in common are fear, anger, powerlessness, humility, and appreciation. Often patients are uneducated of the nursing process, thus not able to identify the purpose of the nurse and how influential nurses are to the healing process. If and when the patient has the capacity and willingness to learn, care plans are the most effective method to inform the patient of what is going to happen and the contributions expected of them during their hospitalization. Environment There is a wide variety of environments where nursing is practiced. Hospitals are most populated by patients receiving skilled nursing care. The environment is usually conducive to providing care while focusing primarily on patient satisfaction. While some hospitals strive to implement magnet programs, few have achieved magnet status. Magnet status is the staple of excellent nursing care. An increasing number of patients are familiarizing themselves with the term â€Å"Magnet† and broadening their expectations. Hospitals are usually fast paced as nurses collaborate with other nurses, physicians and case managers to implement an individualized care plan upon admission. Home care is of growing interest for many nurses mainly in response to the autonomy this field offers. Nurses are able to generally schedule their visits around demands of their private lives. Patients’ homes differ greatly.  Cleanliness or lack there of, many family members present or the patient lives alone with no support system, safe neighborhoods or high crime areas are some factors that contribute to the environment, influencing nursing care in the home. Some home health agencies provide the nurse an abundance of supplies to deliver patient care, however some agencies do not have the same budget capabilities. In this case the patients’ care can be compromised or postponed until the nurse is provided necessary items. A negative connotation is primarily given to skilled nursing facilities (or SNF’s) by patients and their families. This is mainly due to expectations of receiving an abundance or RN level care. Patients are not aware that SNF’s are usually staffed with mostly LVN’s and CNA’s with one or two RN’s to manage the facility through communication with physicians, delegating tasks to nursing staff, and utilizing critical thinking skills in emergent situations. Nursing During nursing school interviews, nurses are posed the most commonly asked question, â€Å"Why do you want to become a nurse? † The usual response, â€Å"Because i like helping people†, is often given without hesitance. This is the easy, less thought provoking answer to this question and usually from an inexperienced nurse. Helping people is what nurses do, however it is a result of carrying out the many tasks required throughout a day of nurse duties. Nursing is not just about helping people, it is not just about being a caring and nice person. Nurses are highly intelligent individuals who encompass and apply an abundance of knowledge throughout their day of work while perfecting the art of prioritizing. Engaging in â€Å"dirty work† while understanding multi system failure is among the many gifts of nurses. The stereotype of nurses is a woman who almost fearfully respects and answers to doctors; carrying out doctors orders with the mannerisms of servants. Actually, nursing is the contrary of that belief. Nurses are trained to question physicians when in doubt of the accuracy of their orders. Nurses are trained to be concerned with the patient as a whole and to address all of their needs, promoting wellness throughout all realms of life and not just the physical illness. An excellent nurse understands that a patient needs to be well physically, mentally, and socially in order to be considered healthy. The nurse will attempt to address and settle theses issues before nursing care ceases. Communication plays a big role in nursing and is one major difference between nursing and medicine. Nurses generally spend more time with patients than doctors, either during a shift or frequent visits, thus increasing communication and familiarity with patients. While there are many different theories of nursing, all nurses must have one thing in common. Nurses must greatly enjoy helping others to deliver excellent nursing care.

New Political Dispensation in South Africa Black Economic Empowerment (Bee)

Pro forma 1. Aims of the Dissertation: Since the new political dispensation in South Africa black economic empowerment (BEE) has continually come under scrutiny (Leonard & Grobler, 2006). It has been seen as an ethically just initiative to compensate previously disadvantage individuals, and as a pragmatic strategy, which undercuts the nation of merit with a very strong undertone of racism. Increasingly, physicians, in both primary care and specialities form partnership of single or multi-specialty group practices as competition among physicians grows.The purpose of this dissertation would be to investigate challenges transformational leaders are facing within private pathology services in South Africa. Nationalization of medical funders and how it would affect the private business has long been a concern within the South African private pathology market. Focusing on change strategy and how the role of different leadership images can be applied in making multicultural knowledge sharin g work and eventually develop an organizational culture were people feel empowered.To quote Kotter and Heskett (1992), â€Å"When culture are our own, they often go unnoticed, until we try to implement a new strategy or program which is incompatible with their central norms and values. Then we observe first hand, the power of culture. † Culture and organizational structure dimensions relationship within private pathology have in recent years being influenced by advancements made in technology, regulation enforced by current political dispensation and the emerging characteristic of the 21st century corporations.The aim of this dissertation will be to determine whether the current leadership and culture in this fast changing social and economical environment will have an impact on sustainable growth of the pathology sector and whether current organisational structures will be able to address the internal and external impacts of a fast changing environment. In order to determine the impact of leadership and culture influence the researcher will concentrate on the four dimensions of organizational structures: Specialization – people with the necessary skills and knowledge that can contribute towards sustainable growth †¢ Standardization – technological development and advancements in the industry and their impact on private pathology industry sustainable growth †¢ Formalization – the way how current leadership formalizes rules, regulations and instructions and the impact current internal and external leadership and culture have on sustainable growth †¢ Centralization – the effectiveness of communication and the perception people develop around the centralization of certain core and supplemental servicesMany researchers have studied leadership impact and cultural differences in a fast changing environment. Hofstede’s four dimensions of organization culture such as individualism / collectiveness, power distanc e, uncertainty avoidance, and masculinity / femininity within the four dimensions of organizational structure will play a significant role in the interpretation of the results.In answering these questions the researcher aims to deliver a dissertation paper which would concentrate on finding answers to the challenges leaders face in developing an organizational culture based on enhancing innovation, enhance competitive advantage, motivate staff, and increase quality and customer value. The Nadler and Tushman’s Congruence Model of change (Palmer, Dunford, & Akin 2009, pp. 126-128) will form the basis around which leadership dynamics will be developed in aligning private pathology practise (services) within the current South African context (regulations, technology, culture) of change.We all desire to feel self-worth and make contributions and be recognized for them. It is through this investigation that the research might develop a deeper understanding of the dynamics of change within private pathology practises. Challenging the status quo through the formulation of a strategy that would address the current inequalities (culture and knowledge) might result in an organizational culture that all can associate with. Organizational culture is a complex set of values, believes, assumptions, and symbols that defines the way an organization defines it business.The Nadler and Tushman’s congruence model will assist the researcher in conceptualized the dynamics of leadership and culture within private pathology. 2. Methodology: Centralization and standardization received high priority and specialization and formalization were exclusively the responsibility of power distance unequal distribution of power from top management. Culture, in organizational context, may be broadly defined as the sum of groups, or nation way of thinking, believing, feeling and acting and will inadvertently play a significant role in the restructuring process of any organization.Give n the nature and complexity of the issues to be examined, the research approach would be to conduct a multi-step study incorporating both quantitative and qualitative methods. Literature research for the dissertation will concentrate on the sense-making process of change and the leadership images involved in change processes within the private medical practice industry within South Africa (Kally, Wale, Soudien and Steyn, 2007). Change in private pathology within South Africa is technology and politically driven. The pressure current government places on private sector to comply have in recent years been intensified.Private industry in general had to comply with employment equity regulation or face strict penalties that will economically impact on the organization. The aim of this research will be to determine whether leadership could keep up to these fast changing environments and to what extent culture difference has an impact on the organizational culture. The research hypothesis relies on factual data in proving current hierarchy structure and current change leadership as well as the cultures characteristics, create a ‘tipping point’, where current sustainable growth will not be attainable.Quantitative research The researcher will collect factual data from Human Resources (HR) about employee turnover the past three to five years. This data will then be sorted according to employee turnover, training, disciplines within the different designted groups (Africans, Coloureds, Indians and Whites) and at the different professional levels throughout the organization. The aim of this process will be to identify areas of concerns and will guide the researcher to develop an initial impression of the general culture within the company.The researcher will be guided by literature on the subject of leadership, culture and the sense-making process of change in such a diverse working environment. Internal data or the triangulation ‘within-methods’ of information from the company with regards to employment, lay-off disciplinary actions, training and social activities will be collected from Human Resources (HR) in a process to understand the current organizational culture and develop an idea or hypothesis around these facets and the impact of current culture diversities within the company (Maxwell & Rijamampianina, 2002) will have on future sustainable growth.Qualitative research The research approach throughout this dissertation will rest on factual literature, observation and and non-random (non-probability) sampling of survey data. Purpositive sampling (White, 2000: 63) which will indicate why change transformation in the private pathology practice is important for future if sustainable growth is to be maintained. Managing such a diverse workforce is challenging but economically imperative. Thus asking question around perception and expectation will form the basis of interviews and questions.The researcher through these ques tion aims to understand the behaviour actions and perception people have developed which may have led to the current organizational culture: †¢ Are we moving towards a workforce that will be operationally focused and rely on technology advancement made in first world countries in maintaining sustainable growth? †¢ Has the focus of management shifted towards advancement made in technology and not on employment of a workforce with the necessary skills and knowledge? Is the vast amount of internal knowledge and skills residing within employees being utilized and are employees empowered to contribute towards sustainable growth? †¢ Did employment equity requirements to any extend result in the organization developing a strategy that would be less reliance on knowledge but on automation of routine analysis which as though would address the compliance issue towards current pressure to change? †¢ Will the current leadership and culture dynamics within private pathology l ead to sustainable growth?The challenge of the qualitative research will be to find answers relating to questions above through asking questions relating to knowledge management, job satisfaction, employee benefits and general relationship within the workplace. A combination of interviews and survey question will be designed around these issues. Holistic realistic sense-making process throughout the research will play a significant role in the recommendation of a change model that would incorporate the data from surveys, interviews and literature.Sense – making refers to implementation of change processes that would not place unnecessary strain on the existing infrastructure and profit margins of the organization. Greenhalgh & Todd (1989) observed that survivor sense making and the reaction to organization decline may be due to job insecurity as an attitudinal variable and will definitely influence the sustainability of private pathology on the long run. Whether current organ izational culture and the impact of fast changing external environments and work relationships will have an impact on sustainable growth needs to be confirmed.The researcher also realizes that true qualitative and quantitative data observation may revert back to sense – making process and literature justification too support any generalization of results and that this approach may be unique to the private pathology industry in South Africa. 3. Feasibility and Required Resources: The proposed research project will require certain data that might be sensitive to the organization. For the purpose of confidentiality, company names and places will not be mentioned.As highlighted in the method above literature research will mainly concentrate on publications generated in South Africa. Additional supportive literature with regards to leadership and cultural will be sourced in support of the information obtained through the method as described above. When required or necessarily, sup portive and additional information will be sourced from international literature in support of the findings.The initial data will be soured from HR and analysed as discussed in method. Qualitative and quantitative interviews and survey will be compiled in order to get a deeper understanding and feeling about the current organisational culture and leadership dynamics. 4. Relationship to Existing Published Work: The power of servant leadership to transform health care organizations in the 21st century has been a point of discussion as well as a point of concern for many leaders within these organizations.Despite the fast changing market environment of health care services organization still practise an outmoded transactional style of leadership based on organizational hierarchies that are inherently stagnant (Schwartz & Tumblin, 2002). Leadership styles are not novel concepts but few physicians (leaders) have been introduced to transformational, situational and servant leadership styl es or combination thereof with the goal of creating an environment of learning that will be beneficial to the organization and the economy it serves.The article by Swartz and Tumblin (2002) managed to address the importance of change leadership and transformation as well as the influence that emotional intelligence and ethical behaviour has on the fast changing internal and external forces within the medical environment. Holistic sense-making process will be applied throughout this project. Introducing a generic conceptual and methodological process for the fast emerging social and intellectual patterns currently seen in the private pathology field and the impact leadership sense-making process will have on sustainable growth.Making-sense of our own reality and applying the knowledge gained through a process of sense making in understanding current situation within the private pathology practices is the initial approach the researcher has in mind. In the article ‘Making sense of executive sense-making’ by Parry (2003) the author has identified seven characteristics of sense-making that might be applicable and might form the basis of change strategies when addressing the leadership images appropriate in private pathology practises. Parry (2003) introduced the researcher to the possible epistemological problems that might be encountered throughout the studies.Throughout the analysis process of the article by Parry (2003) the researcher realized that sense-making process might be restricted to literature referencing as any deductions made from the literature will be qualitative. The new political dispensation in South Africa paved the way towards multicultural organizations changes. Together with current changes of global markets private pathology have been effected in ways were new cultures have changed and impacted on current values and behaviours of people within the organization.Rijamampianina and Maxwell (2002) believe that managing multicultura l organizations will be challenging and will call for a leadership style that recognizes cultural diversity and a willingness to share success, share mental models, share vision and share competence to the extend that people feel empower prior to changing or adapting to any dominant organization culture. Rijamampianina and Maxwell (2002) proposed a model of change, which focused on the creation of an environment of learning and interaction as the basis of accommodating a diverse culture.Making business decisions around leadership dynamics culture impact and change strategies is a crucial job and most properly one of the riskiest especially when external environments of change place significant pressure on private business to change. Bad decisions can ruin your company and are normally the result of distortion of biases, mental flaws and the sabotage of reasoning the psychological traps of the unconscious. Addressing the status quo in an environment was external and internal pressure s dictated the rationality and objectivity of decisions and the biases that influence the choices we make.Very often decision makers (leaders) display a strong bias towards alternatives that would perpetuate the status quo (Hammond, Keeney, & Raiffa, 1998). Then again, private pathology status quo may indeed be the best choice as they in general have developed dependence around service from developers of technology and analysis techniques. Hammond, Keeney, and Raiffa focused on decision making and the trade-off as well as the difficulties associated with flawed thinking as described in â€Å"The hidden traps of decision making. Over the years a number of publication that have addressed the concerns of culture and leadership in South Africa (e. g. Rensburg, 1993; Booysen, 2007; Coldwell & Moerdyk, 1981; Schwartz & Tumblin, 2002; Finestone & Snyman, 2006) all have studies certain relationships that resulted from the new democratic dispensation. Even if we find a solution to the diver sity within private pathology a realization that maintaining quality across the network of pathology services will be a priority through the project.The purposed model of change should stand the sense-making of transformational leadership and the following publications touched on the subject (e. g. Leonard & Grobler, 2006; Parry, 2003; Greehalgh & Todd, 1989; Labiance, Gray & Brass, 2000). Dombai & Verwey (1999) focussed on the impact of organizational culture as context of interpersonal meaning on the management of organizational diversity. The authors have demonstrated that affirmative action employment may develop perception among individuals or groups that previously disadvantage groups will be appointed without the necessary credentials, knowledge or skills.The authors empirical research managed to prove that individuals experience of organizational culture as a context for the construction of meaning, are more important to diversity management than individual value differences as result of diversity in term of age, gender or race. In conclusion, the researcher knows that literature survey will from the basis of the dissertation with the understanding to develop a model of change that could address current leadership and culture diversities in private pathology.The researcher almost through the evaluation of the article became aware of the vast literature available on this subject. The challenge however will be find relevant information, which will support and be supplemental to the research. 5. Why You Are Doing This Topic: Current political situation and the fast changing global environments as well as the current technology advancement made in the medical pathology practice and the effect these factors have on the sustainability of private pathology are but some of the reason of doing this project.

Political Philosophy and Ultimate Happiness Rizal Essay

Functions of the Ruling Officer: * Promote interest and welfare of the people * For the benefit of the governed * Protection of the inhabitants * Administration of justice * Advancement of the physical, economical, social and cultural well- being of the people * Preservation of the state from danger (internal & external) Ideal Qualities of Governing Politician: * Shall have the brains and ability * Political maturity * Experience â€Å"In order to govern people he does not know or understand, he ought to possess the talent of a genius and extraordinary knowledge. † * Jose Rizal. â€Å"The government who fulfils the satisfaction of human expectation is good. The Government that DOES NOT serve the needs of the people but governs to protect the interest and welfare of a few at the expense of many is not good. † * Zulueta â€Å" Government is the monopoly of legitimate use of physical power† * Max Weber * The government is committed to promote: * general welfare, * morals, * intelligence, * social justice * Ultimate happiness Rizal on the Family * Family- the basic and oldest social institution, a very important factor in shaping the character of a child. Family determines: * Child’s social class. * Religious orientation * Language * Upbringing of the children Children are Expected to be: * Loyal * Obedient Parents’ Legacies to children: * Rectitude of judgement * Generosity of rights * Steadfastness in adversity â€Å" The greatest honour that a son can pay his parents is integrity and a good name. † Rizal on Livelihood * Rizal vehemently objected Carl Marx’s Communist ideology. * He regarded livelihood as the government’s focal points to alleviate poverty Communism * ideology referring to the equal distribution of wealth. * The government scoops up all the wealth and distributes them evenly or as needed. Means of having a viable livelihood program: * Equal land ownership * Regulation of capital * Government buys from landlords and place it on workers â€Å"Regulation of Capital† was essential to combat the ill effects of capitalism. Each person’s wealth is based on his own personal production. Rizal on Justice â€Å" Justice is a constant and perpetual will to allot to every man what he is due. † Twin ideals of Justice System * Swiftness- occurrence of a speedy trial * Fairness- justice itself â€Å"Justice delayed is justice denied. † No person shall be deprived of life, liberty and property without due process of law.

Comparison between Amazon.com and Borders Books Essay

Comparison between Amazon.com and Borders Books - Essay Example Another concern of the present study is the Borders Books that represents a bookstore publicly held spreading its business through a large number of stores and encountering different stages of business. Thus the current study focuses on the two different companies- Amazon.com and Borders Books- and conducts a learning on their histories, business approaches, management and marketing and how they have gone through their successes and failures and thus try to recommend some policies that might enable the companies to have better marketing conditions. History of Amazon.com and Borders Books: The Amazon.com Company was started in the year 1994 by Jeff Bezos. The origin of the company was in Washington. Bezos’ idea regarding the business was appreciated and investments were supported by Nick Hanauer who was a businessman by profession. Then the company had plans to go online and spread its business. Initially the business was not as shining as it is known to be in the present times . In the early times of its initiation, the website was not very attractively designed and hence lacked the attention of the customers. By the year 1995, a person named Tom Alburg helped the company through further investments and thus the website was designed newly which then started attracting customers. Gradually the company introduced several products and within a short span of time, the company gained huge success as well as profits (The History of Amazon.com, 2011). The history of Borders Books reflects the contribution of several stores of books that include the Borders, Waldenbooks and Brentano's. The Borders Bookstores were started by two brothers, Tom Borders and Louis Borders, in the year 1971. Initially the store was opened in Ann Arbor. Later stores were also opened in Michigan, Atlanta and Indianapolis. Their books were also sold through other booksellers. The first superstore of the company was established in the year 1985. By the year 1988, the Borders bookstores, wh ich later went online, proved to be huge success and delivered efficiently (Peterson, 2012). Business Approach, Management and Marketing of Amazon.com and Borders Books: As far as the business approaches of the two companies are concerned, it has been observed that the Amazon.com and Borders Books both had its focus on the increasing sales and the satisfaction of the customers. While Amazon.com has been found to initially struggle and later on efficiently managed success till the present times, the Borders Books have been found to initially achieve success but later the company failed to maintain its position in the market and lost to bankruptcy. It has been found that the concept of internet marketing was much more effectively understood and utilized by Amazon.com rather than by Borders Books (Volcanic, 2009). Amazon.com had its focus on the customers’ preferences and the manner in which there website could be more attractive to them. Thus initially when the company had rece ived financial assistance it focused on the design of the website that resultantly gained more customers for the company. The company was so concerned with the customers’ satisfaction that they even introduced systems to receive feedback from the customers, thus giving the customers the feeling of being significant. When the company encountered severe losses in 2001, it initiated